https://www.samin.blue/about daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592318780663-QVEQ5W81NLWS98DMX40S/saminblue+icon+2%402x.png About me 2014 Portrait. Berkeley, CA · https://www.samin.blue/contact daily 0.75 2024-02-01 https://www.samin.blue/portfolio daily 1.0 2023-07-21 https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592248374868-L0KC3NCQU9DH3XIJJ28R/Logo%402x.png saminblue · designer - I design experiences that connect humans and technology to speed up innovation I'm Sandra Merino, a technology-focused strategy designer with a human-centered approach. With 15+ years of experience, I've led large design teams and driven digital transformations for media companies such as EL TIEMPO, UNIVISION, and N+ Media in Colombia, the United States, and Mexico. In the past 3 years, I've also developed a new communication framework for Amazon employees. Scroll to see my work. ↓ https://www.samin.blue/portfolio/univision monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592875585483-7ENN90ZQWFL123Q8SABK/Screen+Shot+2020-06-18+at+3.29.18+PM.png saminblue · designer - UNIVISION : Hispanic TV Network Page structure ideation workshops with editorial teams https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592875602627-TG3JXJ1XEVBB56Q0E6L6/Screen+Shot+2020-06-16+at+11.55.27+AM.png saminblue · designer - UNIVISION : Hispanic TV Network Cards structure and functionality flexible across platforms https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592875591130-Q1UYBD0ELOGT922CS7TG/Screen+Shot+2020-06-18+at+3.42.26+PM.png saminblue · designer - UNIVISION : Hispanic TV Network User profiles vs verticals & daily journey https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592875605402-NBP0DS3CC6YVP99QNS5X/Screen+Shot+2020-06-16+at+11.54.54+AM.png saminblue · designer - UNIVISION : Hispanic TV Network Verticals visual tone vs purpose definition https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592873623788-EL4S59VOYOUC20GIOVLP/Card+Responsiveness%402x.png saminblue · designer - UNIVISION : Hispanic TV Network Card sizes: A card type is adaptable to 4 sizes, making them flexible for big screens. Medium and small formats work for all screens. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592874910222-KNS584Z9BMOQQIGW03N2/Univision+Cards+2019+-+02 saminblue · designer - UNIVISION : Hispanic TV Network Card Types: (left to right) Podcast episode triggers collapsed player, Local weather, Persona cards and Horoscope card. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1592875363504-69KYE7VQE0FE6LO1RQHU/Univision+Cards+2019+-+01 saminblue · designer - UNIVISION : Hispanic TV Network Card Types: (left to right) Video cards with previews, Story cards, Slideshow cards showing first 3 images, Recipe card exposing meta-data related to duration and difficulty. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593139721309-NEOB0FIKJ57MO0OQZPT3/Card+Iterations+01%402x.png saminblue · designer - UNIVISION : Hispanic TV Network https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593138786630-S3CRAVFQDYBIS3TFKTM3/Univision+Design+System+01.png saminblue · designer - UNIVISION : Hispanic TV Network Global components like cross-platform navigation https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593138785899-FLTEDOWLQVC74GK4LOOE/Univision+Design+System+04.png saminblue · designer - UNIVISION : Hispanic TV Network Grid: explaining in detail atom to component responsiveness through viewports. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593138785299-PH02BMWYCTEFC6A8XAJP/Univision+Design+System+05.png saminblue · designer - UNIVISION : Hispanic TV Network Colors: documents the theming variation by vertical, in addition to the global palette. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593138786236-EW53HVVA843MWJ5I9NGD/Univision+Design+System+06.png saminblue · designer - UNIVISION : Hispanic TV Network Buttons: transversal for web and apps, include variations for touch screens vs mouse buttons. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593138787162-GFYKKSH691OP4FS0YBGN/Univision+Design+System+02.png saminblue · designer - UNIVISION : Hispanic TV Network Cards: general experience requirements and size variations documented. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1593138788998-XU0QJHFY098OTMQ9IMBM/Univision+Design+System+03.png saminblue · designer - UNIVISION : Hispanic TV Network https://www.samin.blue/portfolio/uforia monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595473788592-M444CZ014WFQ2N56N6XE/IMG_20150527_134236.jpg saminblue · designer - UFORIA APP : Home Latin Music Executives participating on value proposition workshop. Los Angeles, 2015. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595474092790-8XIBEVX01LFQH2LY73OR/Card+Sorting.png saminblue · designer - UFORIA APP : Home Latin Music User Jobs vs user profile vision https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595473877520-XXHECBCAYSOQ4RAVODOB/User+Profile.png saminblue · designer - UFORIA APP : Home Latin Music Customer profile: result of 15 radio executives workshop https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595473664477-ZTGU7FJ1UBZ5TDMLEZZH/IMG_20150527_144111.jpg saminblue · designer - UFORIA APP : Home Latin Music Bullseye brainstorming to refine information architecture with executives https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595566069447-2RJ80L8CP4JIYVVT7MK0/Uforia+App+Cards saminblue · designer - UFORIA APP : Home Latin Music Hero and vertical cards adapted for playlists, radio stations and podcast, small square card for specific to differentiate episodes. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595568614363-22QS9QU1GWK9E6APZKSA/Uforia+Podcast%402x.png saminblue · designer - UFORIA APP : Home Latin Music June 2020 we launched Podcast including a refactor of the favorites library and variations to the player. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1595568256938-AMIRHUFBW1U3MBQHQCV7/Uforia+Player%402x.png saminblue · designer - UFORIA APP : Home Latin Music Expanded and collapsed player for radio stations and playlist https://www.samin.blue/portfolio/tudn monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1596597257442-ONCD5F0TH4JWEL4PXLHP/Value+Proposition+2017.png saminblue · designer - TUDN : Hispanic Soccer App Value proposition team definition created in early 2018, running a 2nd redesign of the app those days. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1596597237359-YP744A4BK8SYYZ5WEQX9/Workshop.png saminblue · designer - TUDN : Hispanic Soccer App Capture of an empathy map workshop made remote with the team to understand our real user. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1596597627087-10OPXA422I31N8NMTVHD/IMG_4466.jpg saminblue · designer - TUDN : Hispanic Soccer App Product, design and editor creating together a low fidelity prototype after finish UX testing sessions in L.A. https://images.squarespace-cdn.com/content/v1/5eb380a16ee49d0f36ec61f3/1596597654655-O6CUF3JKB437MCA80TNH/IMG_4483.jpg saminblue · designer - TUDN : Hispanic Soccer App Result: A set of UI pieces created synced with editorial need and CMS optimized user flows.